A/V script: [Project title]

Client

Plays on

Audience

Takeaway

Action

Length

Team

Script

  • One row per picture change. Time is where the row starts, counted from 0:00.

  • Write the audio column first, then read it aloud. At about 140 words a minute it should land within five seconds of the target.

  • Let the picture carry what it shows. Narration adds what the viewer can't see: a number, a reason, what happens next.

  • Copy every sound bite word for word from the transcript, with its clip and its timecode in and out.

#

Time

Video

Audio

1

0:00

2

3

4

5

6

See an example

Riverside Food Bank, “Saturday Mornings” · a one-minute volunteer appeal for the website

1 · 0:00 · Video: CU: hands taping a cardboard box shut. SUPER: Saturday, 6:40 a.m.
Audio: NAT SOUND: tape, boxes, a radio playing.

2 · 0:05 · Video: WS: the warehouse, thirty volunteers at long tables.
Audio: V.O.: Every Saturday, before most of the city is up, these tables fill four hundred boxes.

3 · 0:12 · Video: MS: Ana Ruiz at the loading door. LOWER THIRD: Ana Ruiz, volunteer since 2019.
Audio: SOT ANA: “I came for one morning. That was five years ago.” Clip A014, 00:02:11:05–00:02:15:20.

4 · 0:20 · Video: B-ROLL: boxes into a van; a box handed over at a front door.
Audio: V.O.: Each box feeds a family for a week. This winter, we need forty more people to pack them. MUSIC: piano in, under.

5 · 0:40 · Video: WS: the empty hall at nine, the job done.
Audio: NAT SOUND: up full, the van doors closing.

6 · 0:48 · Video: END CARD: logo, riversidefoodbank.org/volunteer.
Audio: V.O.: Give us one Saturday morning. Sign up at riverside food bank dot org. MUSIC: out at 1:00.

Why it works: 46 words of narration in a minute. The sound bite and the natural sound carry the rest, and the narration never describes what the picture already shows.

Script terms

Term

What it means

V.O.

Voice-over: the narrator, heard but not seen

ON CAM

Someone speaking to the camera, in shot

SOT

Sound on tape: a sound bite from an interview, used as recorded

NAT SOUND

The natural sound of the scene, with no narration over it

B-ROLL

Shots that illustrate what is being said

SUPER

Text over the picture

LOWER THIRD

A name and title at the bottom of the frame

CU · MS · WS

Close-up, medium shot, wide shot

Notes for the narrator

  • Tone:

  • Pace:

  • Say it like this:

Footage, graphics and music

Item

Type

Rows

Source or status

Drafts

Draft

Date

Read aloud

Changes and sign-off

Before the shoot

  • Every line in the audio column has a picture beside it

  • Every SUPER and lower third is spelled and checked against its source

  • Read aloud at the narrator's pace, within five seconds of the target

  • Every item in the footage list has an owner, and a license where it needs one

  • The client has signed off on the latest draft