Presentation outline: [Title]

Key message: the one sentence you want people to repeat afterward

When

Audience

Goal

Slot

Setting

Pace

Rules of thumb

  • Write the goal as what the audience will do once you sit down: approve, try, remember.

  • Speech runs at 120–130 words a minute, and a slide takes about a minute.

  • The opening and the close take about a tenth of the talk each. Keep another tenth spare, for a late start or a slow clicker: a 20-minute slot is about 15 minutes of talk and 5 of questions.

  • Write each headline as the takeaway, not the topic: not “Q3 results” but “Q3 revenue grew 12%, almost all from the new plan.”

Time budget

Section

Slides

Starts

Length

Opening: hook, key message, roadmap

0:00

Section 1:

Section 2:

Section 3:

Close: summary and the ask

Spare

—

Questions

Total

Slide-by-slide outline

One row per slide. Correct the start times after every rehearsal.

#

Starts

Length

Headline (the takeaway)

On screen

1

0:00

2

3

4

5

B1

Q&A

—

See an example outline

Talk: Answering customers overnight. Fifteen minutes for the leadership team, then five of questions.

Key message: A follow-the-sun support rota would answer every customer within an hour, for less than we pay in overtime now.

#

Starts

Headline (the takeaway)

On screen

1

0:00

Last Tuesday, a customer in Sydney waited 14 hours for a two-line answer.

Her email, name removed

2

0:45

We can answer everyone within an hour, for less than our overtime bill.

Speed · Cost · Plan

3

1:30

A third of our tickets now arrive while the office is closed.

Tickets by hour, nights shaded

4

2:45

Customers who wait overnight are twice as likely to cancel.

Cancellations by first-reply time

…

11

12:00

Faster answers, lower cost, live by March.

The three section headlines

12

12:45

Approve two hires in Manila by Friday, so they start in January.

Approve 2 hires by Friday

Speaker notes

Copy the block for each slide. Opening, bridges and close in full.

Slide [1]

Say:

Must land:

Name aloud:

Bridge to the next slide:

If late, skip:


Close

Summary:

The ask:

Last line, word for word:

Hand-off:

Questions and backup slides

Likely question

Short answer

Backup slide

If time runs short

Cut first:

Cut next:

Keep whatever happens:

Rehearsal log

Run

Date

Total time

Fell behind at

What changed

1

2

3

Before the day

  • Rehearsed out loud at least three times, standing, with the real slides and a timer

  • The start times on the outline match the last rehearsal

  • Presenter view, notes and clicker tested on the screen or call software you will use

  • A PDF copy of the slides on a second device

  • The opening and the last line memorized

  • A clock or timer you can see without turning around