Project brief: [Project name]
Lead | Sponsor | ||
Start | Launch | ||
Budget | Status |
In one sentence: We will [deliver what] for [whom] by [date] so that [outcome].
Done when:
Background
What led here, and why now.
Goals and success measures
The change you want to see, not the deliverable that produces it.
Measure | Today | Target | By when |
See an example
In one sentence: We will rebuild the onboarding emails for new trial users by September 30 so that more of them get real value in their first week.
Deliverable, not a goal: A new onboarding email sequence.
Goal: More trial users get real value in their first week.
Measure: 30% of trial accounts invite a teammate within 7 days, up from 18%, by September 30.
Done when: Every new sign-up gets the new emails and the old sequence is switched off.
Scope
In scope | Out of scope |
Constraints:
Assumptions:
Audience
Who the result is for, and where they will meet it.
Timeline
Milestone | Date | Owner |
Kickoff | ||
Launch | ||
Results review |
Team
Role | Name | Responsibility |
Sponsor | Approves scope, budget and the final result | |
Lead | Runs the work day to day and keeps this brief current | |
Contributors | ||
Keep informed | Hear about progress at each milestone |
Risks and open questions
Risk | Impact | Mitigation | Owner |
Open questions, each with who answers and by when: